“Your mom is the sweet spot for every TV exec and webmaster and car salesman out there. If your mom has heard about something, that means the whole goddamn world knows about it. And if your mom—who is constantly put upon with dinner arrangements and paying bills and various garden-club duties—can make time to sit down and watch the ninth inning of the World Series, then many other people will also make time for it. Golf wants your mom, man. Golf wants to bring her in and rub her shoulders and seduce her with wide panning shots of pretty landscaping around the course. AZALEAS. Your mom is crucial. I’ve worked in advertising, and the key question the client always asks is, “Hey, will this asshole’s mom buy this for him?” I’ve written books, and the key question publishers always ask is, “Hey, will some asshole’s mom read this book? And can you spare some change for us?” Everything is marketed to get your mother’s approval and/or awareness.”—Drew Magary on your mom.