"Patrick Grant, creative director of E Tautz, is blunt about the death of “prep”, echoing the sentiments of social media sites that have recently been poking fun at chino-wearing urbanites. “The preppy thing looks tired and has become almost fancy dress,” says Grant. “The men’s shows in Italy have become a parade ground of idiotic über-preppiness taken to ridiculous extremes. There’s a definite move back towards celebrating a simpler style of dress with focus on strong pieces, strong fabrics, not layers of jumble.”"
"Top of the fops," by David Hayes, Financial Times